We have lift-off

For me, a book by the bedside is like a fire in the hearth. It's all about a sense of wellbeing.

But to get the full benefit of a fire in your hearth you first have to make it, starting with the tiny flame of a match then the hot ignition of your kindling or chemical firelighter, then the first small glow of the coals; finally a blaze to warm your hands and your heart and your soul.

Similarly, for me to get my book to your bedside I first have to market it, starting with some publicity by way of a signing session or an independent review that tells you why 'this is worth it' and then the first small, generally local word of mouth. And then if you have made your book well enough to produce that sense of wellbeing in its reader it will arrive on many bedside tables for a while. Perhaps even, though rarely, for a long while and, if you really are Mr Dickens or Ms Austen or Mr Hemingway, on the bedside tables of many generations of readers.

Yesterday I posted The Ross-shire Journal's review of my 'action-adventure' novel, More Deaths Than One. Since then the book's ranking on the ubiquitous Amazon.com has rocketted from number three hundred and fifty thousand and odd to number sixteen thousand and odd. Sounds pretty unexciting, sixteen thousand? Bear in mind Amazon is trying to sell you some four million plus books, in all!

Of course my novel is unlikely to maintain such a relatively high ranking. At 16,287 it is already ranked three thousand lower than last evening and Amazon's giant computers re-assign, world-wide, every book's sales ranking on each and every hour of the twentyfour. But thanks to Hector Mackenzie at the Ross-Shire Journal the fire is lit. Let's see how strong it glows and for how long. That word of mouth. That generated sense of wellbeing.

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